Nestle Crunch PR strategy

I do not think that Nestle's attempt to gain publicity through a 1-800 number was an affective route to go. The person who called the number had trouble getting through because it was busy and finally got through 15 minutes later. This person was probably giving it the benefit of the doubt and stuck it out to wait around for 15 minutes. I know if I were to call that number and it was busy, I would not redial and wait 15 minutes just to get through to an automated menu with options. I would be too impatient for that and my interest in finding out what this phone call is all about would have been lost just by hearing a busy ring. The person who called this number mentioned that the options for the automated menu were crazy and clever. Both good descriptions of the menu options. I don't think this PR strategy was affective because it is making the audience/public use much effort just to find out the information about Nestle. Why not try to gain publicity into a food magazine, or food radio talk show? Those ways would be more affective because the circulation of information given out on a magazine or radio would be numerous, compared to trying to reach out to people by telling them to dial a 1-800 number.